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Web Design Trends for 2024: What Small Business Owners Need to Know

If you're a small business owner aiming to make a splash online, understanding the latest web design trends can be a game-changer, even if you're not a design expert. In 2024, the digital landscape is shaping up in exciting ways, and here's your guide to what's happening, minus the jargon.

Krystal Nagy looking at her phone while having a cup of coffee

First off, keep in mind that while these trends can make your site look cool, it's crucial to stick to your brand's identity and make sure your site works smoothly for your customers.

Now, let's break down the 9 big web design trends for 2024:

1. Y2K Revival: A Blast from the Past Remember the fun and vibrant vibes of the early 2000s? Well, that's making a comeback! Expect bright and bold colours and cool, flashy animations. It's like a digital time machine that adds a nostalgic touch to your website.

2. Textured Designs: Adding a Feel-Good Factor Think of this as bringing a sense of touch to your digital space. Designers are using textures inspired by real-world materials, like animal fur or liquified glass, to make your website feel more real and inviting.

3. More is More: Making a Bold Statement Minimalism is taking a back seat, and bold, eye-catching designs are taking centre stage. Picture your website with powerful colours, cool textures, and dynamic movement. It's all about creating a visually striking and memorable online experience.

4. Anti-Design Rebellion: Embracing a Bit of Chaos In a world that can feel a bit uncertain, designers are embracing a rebellious style known as anti-design. It might look a bit messy, but it's intentional and adds a unique touch to certain projects. However, it might not suit every business.

5. Dopamine-Inspired Colours: A Splash of Energy This trend is all about using bright and lively colours to capture attention. Imagine a burst of neon that makes your website pop. It's a surefire way to make your business stand out in the online crowd.

6. Rounded Corners: Softening the Look Remember those rounded corners you see on some websites? They're like the friendly version of design. It's a small touch that gives your site a softer, more approachable feel.

7. AI-Driven Content: Smarter, Not Scarier You've probably heard about artificial intelligence (AI), and now it's making its way into design. Instead of replacing designers, it's more like a helpful assistant. Think of it as a tool that can make your website even cooler with less effort.

8. Real, Unfiltered Imagery: Keeping It Real Forget perfect pictures. People are craving real and authentic images. This means less editing and more genuine moments that connect with your audience. It's like showing the real side of your business.

9. Scroll and Trigger-Based Animations: Adding Playfulness Websites are becoming more interactive, and it's like a story unfolding as you scroll. Small animations and playful elements keep visitors engaged, making your site more enjoyable to explore.


In a nutshell, these trends are here to make your website look and feel awesome. The web design world is evolving, and I'm here to help your small business ride the wave with style!


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