The Wix SEO Checklist: Simple Steps to Boost Your Website’s Visibility
- Krystal Nagy
- Mar 28
- 4 min read
Getting your Wix website to rank on Google doesn’t have to be complicated! Whether you’re just starting or looking to improve your SEO game, this checklist will walk you through the key steps to optimize your website and increase visibility.
In this blog:
Step 1: Optimize Your Page Titles & Meta Descriptions
Your page title and meta description are what people see in search results before they click. These elements serve as a preview of your page’s content and play a crucial role in attracting visitors to your site.
Best Practices:
✔ Page Title: Keep it under 60 characters and include a keyword. Example: Wix SEO Checklist: Boost Your Website’s Visibility✔ Meta Description: Write a short, compelling summary (under 160 characters) that encourages clicks.
Why It Matters to Google:
Google uses page titles and meta descriptions to determine the relevance of your page to a user’s search query. Well-optimized titles and descriptions can improve your click-through rate (CTR), leading to more visitors and better rankings. If your meta description is missing or poorly written, Google may generate one automatically, which might not be as compelling as a custom description.
Step 2: Use Keywords Naturally in Your Content
Keywords help search engines understand what your page is about. When used strategically, they improve your chances of ranking for relevant searches. However, keyword stuffing (overloading your page with keywords) can hurt readability and lower rankings.
Best Practices:
✔ Identify one main keyword per page.✔ Use it in the H1 header, first paragraph, and URL.✔ Sprinkle related keywords throughout your content naturally.
Why It Matters to Google:
Search engines scan your website’s content to match user queries with relevant pages. Using keywords appropriately helps Google understand what your content is about and ensures your page appears in search results when users look for related topics. Keyword variety (synonyms and related terms) also helps capture a broader audience.
Step 3: Improve Your Website Speed
A slow website can drive visitors away and hurt your search engine rankings. Faster sites provide a better user experience, leading to higher engagement and lower bounce rates.
Best Practices:
✔ Compress large images before uploading.✔ Remove unnecessary animations or videos that slow down the page.✔ Limit the number of installed apps to only what’s necessary.
Why It Matters to Google:
Google considers page speed a ranking factor because it affects user experience. If your website takes too long to load, visitors are more likely to leave before the page even finishes loading, which can increase bounce rates. Faster-loading pages tend to perform better in search rankings and keep visitors engaged longer.
Step 4: Make Your Website Mobile-Friendly
With more than 50% of global web traffic coming from mobile devices, having a mobile-friendly website is essential. Google uses mobile-first indexing, meaning it primarily evaluates your mobile site when ranking pages.
Best Practices:
✔ Use Wix’s Mobile Editor to adjust layout and fonts for mobile users.✔ Test your site on different screen sizes to ensure readability.✔ Make sure buttons and text are easy to tap and read.
Why It Matters to Google:
If your website isn’t mobile-friendly, Google may rank it lower in search results. Mobile-friendly sites enhance user experience, reduce bounce rates, and improve engagement. A seamless mobile experience ensures visitors stay longer and interact more with your content.
Step 5: Get More Backlinks
Backlinks (links from other websites to yours) act as votes of confidence in the eyes of search engines. The more high-quality backlinks you have, the more authoritative and trustworthy your site appears.
Best Practices:
✔ Guest post on industry blogs to gain exposure.✔ Share your content on social media to attract organic links.✔ List your business on Google My Business and other directories.
Why It Matters to Google:
Backlinks signal to Google that other websites find your content valuable. Websites with more authoritative backlinks tend to rank higher in search results. However, not all backlinks are equal—links from reputable, high-quality websites are far more valuable than random or spammy links.
Step 6: What is an H1 Header, and Why Is It Important for SEO?
An H1 header is the main heading on a webpage. Think of it like the title of a book—it tells search engines (and visitors) what your page is about and sets the content structure.
Why Do H1 Headers Matter?
✔ Search Engine Optimization (SEO): Google and other search engines use H1 tags to understand your content.✔ User Experience: A clear H1 makes it easy for visitors to know they’re in the right place.✔ Structure & Accessibility: Proper headings improve website readability and help screen readers navigate the page.
Why It Matters to Google:
Google scans H1 headers to understand a page’s topic and relevance to search queries. A well-structured H1 improves search engine indexing and helps your page rank for relevant keywords. Without an H1, search engines may struggle to categorize your content properly.
Final Thoughts
SEO is a long-term strategy, but by following this checklist, you’ll be setting your Wix website up for success. Consistently making small improvements will lead to better rankings and increased traffic over time!
If you're looking for additional SEO support, I offer three levels of SEO services:
✔ On-Page SEO – Optimizing your website’s structure, meta descriptions, and keywords for better visibility.
✔ Ongoing Monthly Organic SEO – Continuous improvement strategies, including content updates, backlinks, and ranking tracking.
✔ Google Ads Setup and Management – Targeted advertising campaigns to drive more traffic and conversions.
Stay tuned for next month’s post, where we’ll dive into how to use Wix Forms to collect leads and automate responses.
Comments