Do Blogs Still Matter in 2026? Here’s What Our Traffic Says.
- Krystal Nagy
- Dec 9
- 3 min read
You’ve probably heard this one: “Nobody reads blogs anymore. Video is where it’s at.”
And sure — video is fun, fast, and scrollable. But you know what else it is?
✖️ Hard to search
✖️ Tricky to repurpose
✖️ Not always the best tool for SEO
So while you’re spending hours perfecting your transitions and trying not to cringe at the sound of your own voice on camera… your competitors are writing keyword-rich blog posts and quietly climbing to the top of Google.
Spoiler: Blogs aren’t dead — not even close. They just need to be strategic..
In this blog:
Blogs Still Drive Organic Traffic (When Done Right)
We looked at traffic trends across multiple Wix websites — all run by small businesses in different industries (consulting, therapy, design, trades, and e-commerce).
Every single one of them had higher organic traffic when they published blog posts consistently.
Even just 1 blog a month made a noticeable difference.
Why? Because Google loves:
Fresh content
Topic relevance
Internal linking
Keyword targeting
And a blog checks all of those boxes.
Case Study: One Post, Long-Term Impact
One client — a solo wellness practitioner — wrote a single blog post titled “What to Expect in Your First Somatic Therapy Session.”
That blog alone:
Ranked on page 1 for three local search phrases
Became the most visited page on the site (outside of the homepage)
Sent over 30 new leads to her consultation form in the first 90 days
And she didn’t boost it. Didn’t post it to social every week. Just let it live quietly on her site — and let Google do the work.
But Wait — What Even Counts as a “Blog”?
Let’s clear this up, because for a lot of small business owners, “blogging” feels like a heavy content commitment.
A blog post can be:
An answer to a FAQ you always get asked
A client success story
A “before and after” breakdown of a project
A seasonal tip list or checklist
A deep dive into one of your services
It doesn’t have to be 2,000 words or Pulitzer-worthy.
It just has to be helpful and relevant to your ideal client.
Benefits of Blogging (Beyond SEO)
While search visibility is a big win, blogging also helps you:
Show your personality and build trust
Pre-answer objections (saving you time on consult calls)
Educate your audience before they ever reach out
Keep people on your website longer (hello, better engagement stats)
Create content you can repurpose into emails or social posts
A good blog becomes an anchor for your entire marketing strategy.
But What About Video?
Look — I love video. And yes, it’s powerful. But instead of seeing it as an “either/or” situation, here’s what works best:
Video + Blog = Magic
Record a video →
Transcribe or summarize it into a blog post →
Embed the video in the blog →
Use the blog to improve SEO and the video to boost engagement
Suddenly, one piece of content is doing triple duty.
How to Start Blogging Without Getting Overwhelmed
You don’t need to post every week. Start with one blog per month and keep it simple.
Here’s a starter plan:
✅ Month 1: Answer Your Most Asked Question
Example: “How long will my website take to build?”
✅ Month 2: Break Down One of Your Services
Example: “What’s Included in a VIP Day Website Build?”
✅ Month 3: Tell a Transformation Story
Example: “How One Small Biz Owner Went from DIY Chaos to Fully Branded”
✅ Month 4: Share a Seasonal Tip or Checklist
Example: “4 Things to Tidy Up on Your Website Before the New Year”
Then just repeat. You can always recycle content, update old posts, or batch write if that’s your thing.
Bonus: Blogging on Wix Is Easier Than You Think
The Wix Blog app lets you:
Schedule posts in advance
Organize posts by category
Customize meta titles and descriptions
Add related posts and internal links
Drop in videos, images, and CTAs
It’s fully mobile-optimized and Google-friendly.
So no — you don’t need to switch platforms to start blogging. You just need a plan and a little momentum.
Want Help Creating Blog Topics That Actually Rank?
If you’re staring at a blank page wondering what to write, you’re not alone. I help small business owners come up with blog strategies that support SEO and make sense for their audience (and time constraints).
Need blog post ideas that attract your kind of clients?
Book Your Discovery Call or Blog Strategy Session
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