Set the Scene
Your brand is more than just a logo — it’s the full story you tell every time someone sees your content, visits your website, or interacts with your business. I help small business owners like you bring that story to life with custom brand development services rooted in strategy, style, and simplicity.
Whether you’re launching something new or rebranding a business that’s grown beyond its DIY roots, I’ll help you create a visual identity that reflects who you are and resonates with the people you’re here to serve.
What’s Included
in My Brand Development Package
A strategic and collaborative brand development experience designed to help you show up consistently and confidently across every platform.
Primary, Alternate & Icon Logos
A versatile logo suite built from scratch to suit your brand. Your final files are fully optimized and delivered in multiple formats, including Canva-friendly versions — so you can use them with ease anytime.
Custom Colour Palette & Font Suite
A thoughtful selection of brand colours and typography to match your vibe and ensure consistency across print, web, and social media.
Professional Business Card Design
A custom-designed card that makes a great first impression and helps you show up like a pro.
Brand Guidelines PDF
Your go-to reference for using your logos, colours, and fonts — complete with visual examples so it’s easy to stay consistent as you grow.
Add-On Design Services (À La Carte)
Need more than the essentials? Add any of these one-off design services to your brand project or request them anytime later — no need to commit upfront.
My Brand Development Process
1. Discovery & Strategy
Let’s chat about your business, your vision, and what you’re hoping your brand can do for you.
02. Strategy Workbook + Kick Off Call
You’ll receive a custom workbook to help clarify your goals and ideas. Then we meet to define your direction.
03. Logo Concepts & Initial Design
I’ll create three original logo concepts, each reflecting a unique interpretation of your brand direction. You’ll choose the one that resonates most, and we’ll refine it together until it’s just right.
04. Visual Identity Build-Out
Once the logo is finalized, I’ll design the rest of your brand elements — colour palette, font suite, business card, and one bonus brand asset. Everything will be presented for review and final approval.
05. Delivery + Add-Ons
You’ll receive a polished brand package with all your assets in multiple file formats (including Canva-friendly versions). If you’ve selected any à la carte add-ons, I’ll complete and deliver those too.
06. Launch with Confidence
Your new brand is ready to roll — across your website, socials, print materials, and more. And of course, I’m always here if you need future updates or extra support.
Why Canva?
Because You Deserve a Brand You Can Actually Use
While your final logo files are delivered in a variety of professional formats, I also design with Canva in mind — because I know most small business owners want the flexibility to use their brand assets without needing pro software.
By creating your visual suite with Canva compatibility in mind, I make it easy for you to:
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Access your brand on the go
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Use your logo inside the Canva templates you already love
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Make small edits down the road, without hiring a designer for every tweak
Rest assured: your brand will be completely custom, professionally designed, and fully reflective of your business — just with a little extra usability built in.
Kind Words from Cool Clients
Krystal was an absolute delight to collaborate with. Crafting my website's branding and realizing my vision was an impeccably detailed yet wonderfully stress-free experience. She employs a comprehensive step-by-step approach, alleviating any sense of overwhelm while guaranteeing no detail goes unnoticed. Krystals cheerful and friendly attitude made the whole process a lot more enjoyable, adding a fun vibe that made everything feel easier.
Katie Harris
Krystal was absolutely amazing throughout the process of helping to develop the Little Knappers Sleep Co branding and website! She was super knowledgeable and very quick to respond to all questions! I loved working with her and 100 % recommend her services to anyone looking for branding design and web design! Little Knappers Sleep Co is already planning the next projects that needs the finesse and perfection of Krystal's exquisite skills and talent !!!
Little Knappers Sleep Co.
A big shout out to Krystal at KN Creative Marketing! I had a great experience working with her to create a website and develop branding. I appreciated how organized she is and the items that she thoughtfully developed for me. I was impressed every step of the journey together. Thank you Krystal and I look forward to working with you again soon!
Heather Hall
