Set the Scene
Your brand is more than just a logo. It’s the full visual experience people have when they land on your website, scroll your social media, or interact with your business.
Whether you’re launching something brand new, rebranding a business that’s evolved beyond its DIY roots, or simply looking to create a more cohesive online presence, I offer strategic branding services designed to help your business feel polished, professional, and aligned.
From full custom brand development to visual brand refinement for existing businesses, each package is built to help you show up confidently and consistently online.
What’s Included
Brand Development Package
Perfect for businesses looking for a complete visual identity from the ground up.
This strategic and collaborative package includes custom logo development, primary, alternate, and icon logos, a curated colour palette and font suite, business card design, Canva friendly file setup, and brand guidelines to help you stay consistent across every platform.
Brand Evolution Package
Perfect for businesses that already have a logo but want a more polished and cohesive visual identity for their website and marketing materials.
This package builds out the branding around your existing logo with an expanded colour palette, curated font suite, custom graphic elements, Canva friendly file setup, and a mini visual brand guide designed to help your brand feel more intentional and visually connected.
Add-On Design Services (À La Carte)
Need more than the essentials? Add any of these one-off design services to your brand project or request them anytime later, no need to commit upfront.
My Brand Development Process
1. Discovery & Strategy
Let’s chat about your business, your goals, and the overall vision for your brand.
2. Strategy Workbook + Kick Off Call
In the Brand Development package, you’ll receive a guided workbook to help clarify your direction.
3. Creative Development
Depending on your package, I’ll either create custom logo concepts from scratch or build out the visual identity around your existing branding.
4. Visual Identity Build Out
Once the creative direction is approved, I’ll finalize your brand elements including colours, typography, graphic assets, and supporting visuals.
5. Delivery + Add-Ons
You’ll receive your final files, Canva friendly assets, and brand guidelines so you can confidently launch your new branding across your website, social media, and marketing materials.
6. Launch with Confidence
Your new brand is ready to roll across your website, socials, print materials, and more. And of course, I’m always here if you need future updates or extra support.
Why Canva?
Because You Deserve a Brand You Can Actually Use
While your final logo files are delivered in a variety of professional formats, I also design with Canva in mind because I know most small business owners want the flexibility to use their brand assets without needing pro software.
By creating your visual suite with Canva compatibility in mind, I make it easy for you to:
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Access your brand on the go
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Use your logo inside the Canva templates you already love
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Make small edits down the road, without hiring a designer for every tweak
Rest assured: your brand will be completely custom, professionally designed, and fully reflective of your business just with a little extra usability built in.
Kind Words from Cool Clients
Krystal was an absolute delight to collaborate with. Crafting my website's branding and realizing my vision was an impeccably detailed yet wonderfully stress-free experience. She employs a comprehensive step-by-step approach, alleviating any sense of overwhelm while guaranteeing no detail goes unnoticed. Krystals cheerful and friendly attitude made the whole process a lot more enjoyable, adding a fun vibe that made everything feel easier.
Katie Harris
Krystal was absolutely amazing throughout the process of helping to develop the Little Knappers Sleep Co branding and website! She was super knowledgeable and very quick to respond to all questions! I loved working with her and 100 % recommend her services to anyone looking for branding design and web design! Little Knappers Sleep Co is already planning the next projects that needs the finesse and perfection of Krystal's exquisite skills and talent !!!
Little Knappers Sleep Co.
A big shout out to Krystal at KN Creative Marketing! I had a great experience working with her to create a website and develop branding. I appreciated how organized she is and the items that she thoughtfully developed for me. I was impressed every step of the journey together. Thank you Krystal and I look forward to working with you again soon!
Heather Hall
