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The Do's and Don'ts of Branding for Small Businesses

Hey there, small business superheroes! ๐Ÿ‘‹ Thinking about giving your brand a fresh look? Well, you're in the right spot. We're diving into the do's and don'ts of branding, so you can make your mark without breaking a sweat.

Krystal Nagy holding her phone

#1 Your Story

DO: Dive into Your Story ๐Ÿ“– Your brand is like your business's superhero origin story. Share it! People love to connect with the humans behind the business. So, when you're crafting your brand, think about what makes you unique and weave that into your logo, colours, and vibe.

DON'T: Be a Copycat ๐Ÿ™…โ€โ™‚๏ธ Sure, we all have our heroes, but straight-up copying someone else's brand is a no-go. Your business is one-of-a-kind, so let your brand reflect that. Be inspired, but put your own spin on things.

#2 Less is More

DO: Make Your Logo Pop ๐Ÿš€ Your logo is like your business's handshakeโ€”it should be memorable. Keep it simple, scalable, and versatile. Whether it's big or small, your logo should shout, "Hey, remember me!"

DON'T: Go Logo-Crazy ๐Ÿคฏ We get it; logos are fun to create. But resist the urge to throw the kitchen sink into it. Keep it clean and focused. Too many elements can confuse your customers, and we're all about clarity.

#3 Choosing your Colours

DO: Choose Colours with Care ๐ŸŒˆ Colours aren't just pretty; they speak a language of their own. Pick colours that resonate with your brand personality. Are you bold and energetic or calm and soothing? Your colours spill the tea.

DON'T: Create a Rainbow Disaster ๐ŸŒช๏ธ While we love a good rainbow, your colour palette needs to be cohesive. Stick to a few colours that play well together. Consistency is keyโ€”don't give your audience colour confusion.

#4 Be Trendy (ish)

DO: Ride the Trends (a bit) ๐Ÿ„โ€โ™€๏ธ Trends are like waves; catch them, but don't get wiped out. Incorporate a sprinkle of current design trends to keep your brand looking fresh. Just be sure your core brand vibe stays true.

DON'T: Chase Every Trend ๐Ÿƒโ€โ™‚๏ธ Trends come and go, but your brand is here to stay. Don't overhaul everything with every passing trend. A trendy touch here and there is cool, but don't lose sight of your brand's essence.

#5 Choosing your Fonts

DO: Font Matters, Big Time ๐Ÿ“ Fonts speak louder than words, literally. Choose a font that aligns with your brand personality. Are you sleek and modern? Playful and quirky? Let your font do the talking.

DON'T: Overwhelm with Fonts Galore ๐Ÿšซ Mixing fonts is an art, but it's easy to go overboard. Stick to a couple of fonts that complement each other. Consistency in your font game equals brand professionalism.


Ready to give your brand the superhero treatment? Need some help? Book a free discovery call with me at KN Creative Marketing. Let's make your brand shine! โœจ๐Ÿš€


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