DIY Branding: How to Make Your Wix Website Look Professional on a Budget
- Krystal Nagy
- Jun 13
- 4 min read
Your website is often the first impression potential customers have of your business. A well-branded website builds trust, enhances credibility, and makes your business look polished and professional—even if you’re working with a tight budget.
The good news? You don’t need to hire a designer or spend thousands to achieve a professional look. With Wix’s built-in tools and a few strategic design choices, you can create a visually appealing and cohesive brand for your site.
In this guide, we’ll walk through DIY branding essentials and how to use Wix to give your website a professional edge without breaking the bank.
In this blog:
Why Branding Matters for Your Wix Website
Branding isn’t just about a logo—it’s about creating a consistent experience that makes your business recognizable and memorable. Strong branding helps:
✔ Build trust with potential customers.
✔ Differentiate your business from competitors.
✔ Create a cohesive online presence that feels professional.
✔ Improve customer engagement by making your site visually appealing.
Your website should reflect your business’s identity, values, and personality—all through strategic design choices.
Step 1: Choose a Cohesive Colour Palette
Colours play a huge role in brand perception. They evoke emotions and help define your brand’s personality. To keep your site professional:
✔ Pick 2-3 primary colours that represent your brand.
✔ Use a mix of neutral and accent colours to maintain balance.
✔ Ensure text and backgrounds have enough contrast for readability.
How to Apply Colours in Wix:
Go to Site Design in Wix Editor.
Click on Customize Site Theme and select your brand colours.
Apply these colours to buttons, backgrounds, and text for consistency.
💡 Pro Tip: Use tools like Coolors or Adobe Colour to generate a professional colour scheme.
Step 2: Select the Right Fonts for Your Brand
Fonts influence how people perceive your brand. A cluttered mix of fonts can make your site look unprofessional, while a clean font pairing enhances readability and aesthetic appeal.
✔ Choose one primary font for headings and one for body text.
✔ Avoid using more than two fonts across your site.
✔ Ensure fonts are easy to read on all devices (desktop & mobile).
How to Set Fonts in Wix:
Go to Site Design > Text Themes.
Select a heading and body font that complement each other.
Apply them consistently across your website.
💡 Pro Tip: Serif fonts feel traditional & elegant, while sans-serif fonts feel modern & clean—choose based on your brand style.
Step 3: Create a Strong Logo (Without a Designer!)
A logo is a key part of your branding, but you don’t need a big budget to get a professional-looking one. Options include:
✔ Using Wix Logo Maker to generate a custom logo.
✔ Designing your own with Canva or Adobe Express.
✔ Keeping it simple and clear, avoiding complex designs.
Once you have your logo, upload it to Wix and place it in your header for instant brand recognition.
Step 4: Maintain a Consistent Image Style
Images set the tone and professionalism of your website. Here’s how to keep them on-brand:
✔ Use high-quality images (avoid blurry or pixelated ones).
✔ Stick to a cohesive editing style (filters, lighting, and tone).
✔ Optimize images for fast loading without losing quality.
How to Optimize Images in Wix:
Use Wix’s built-in image editor to adjust brightness and contrast.
Compress images before uploading using TinyPNG or Squoosh.
Use stock image sites like Pexels or Unsplash for professional photos.
💡 Pro Tip: If you use lifestyle or brand photography, keep a consistent style (e.g., warm tones, bright whites, moody edits) across all images.
Step 5: Keep Your Layout Clean & Easy to Navigate
Even the best branding can be ruined by a cluttered or confusing layout. Minimalist, structured design keeps your site professional.
✔ Stick to a simple page structure (Home, About, Services, Contact).
✔ Ensure buttons and menus are clear and easy to navigate.
✔ Use white space effectively to keep the design balanced.
How to Adjust Layout in Wix:
Use Wix’s gridlines to align elements properly.
Keep important information above the fold so visitors see it immediately.
Ensure buttons are clear and easy to click on mobile.
💡 Pro Tip: The simpler your layout, the easier it is for visitors to find what they need—less is more!
Branding your Wix website doesn’t have to be expensive or complicated. By choosing the right colours, fonts, images, and layout, you can create a polished and professional website on a budget.
A well-branded site builds trust, improves engagement, and makes your business stand out online. Start small—refining one element at a time—and you’ll soon have a website that looks like it was built by a pro!!
Next Month: Stay tuned for July’s blog, where we’ll explore Hidden Wix Features That Can Make Running Your Business Easier!
Kommentare