Hidden Wix Features That Can Make Running Your Business Easier!
- Krystal Nagy
- 3 days ago
- 3 min read
Wix is packed with powerful tools designed to streamline your workflow, enhance customer experience, and boost your online presence. But some of its most useful features remain hidden in plain sight—and unlocking them can save you time, automate tasks, and improve your website’s functionality.
In this blog, we’ll explore Wix’s best-kept secrets—features that many business owners overlook but can make a huge difference in how you run your website and business.
In this blog:

Wix Automations: Save Time with Automated Workflows
Wix Automations is a game-changer for small business owners who want to cut down on manual tasks. It allows you to set up trigger-based actions that happen automatically when a visitor interacts with your site.
What You Can Automate:
✔ Instant Email Replies – Automatically send a thank-you email when someone submits a form.
✔ Lead Notifications – Get notified when a new contact signs up, so you never miss a lead.
✔ Follow-Ups – Set up automated reminders to check in with potential customers.
💡 How to Access: In your Wix dashboard, go to Automations > Create New Automation and choose a trigger-action combination.
Wix Inbox: Manage All Customer Conversations in One Place
Struggling to keep track of customer emails, chat messages, and form submissions? Wix Inbox brings all your communications into a single dashboard so you can respond faster and stay organized.
Why It’s Useful:
✔ Keep messages from your site’s contact forms, chat, and email in one place.
✔ Respond to social media messages (if connected to your Wix account).
✔ Use automated responses to reply instantly when you're unavailable.
💡 How to Access: Go to Wix Dashboard > Inbox to see all incoming messages.
Wix Video Maker: Create Professional Videos for Your Brand
Videos boost engagement, but not everyone has the time (or budget) to create them. Wix’s built-in Video Maker allows you to quickly generate short, professional videos using your existing content.
What You Can Do:
✔ Turn text and images into a polished video in minutes.
✔ Use pre-made templates for promotions, social media, and testimonials.
✔ Add music and animations to make your videos more engaging.
💡 How to Access: In your Wix Editor, go to Media > Video Maker and follow the prompts.
Wix Multilingual: Easily Translate Your Website
If you have customers who speak different languages, Wix Multilingual allows you to translate your entire website with ease.
Why It’s a Must-Have:
✔ Reach a broader audience by offering multiple language options.
✔ Provide a seamless user experience with language-specific versions of your site.
✔ Improve SEO for different regions by optimizing translated pages.
💡 How to Access: In your Wix Dashboard, go to Settings > Multilingual and follow the setup instructions.
Wix Bookings: Accept Appointments and Payments Online
If you offer services, consultations, or classes, Wix Bookings is an essential tool for managing appointments, payments, and scheduling—without the back-and-forth emails.
Features You’ll Love:
✔ Allow customers to book and pay online anytime.
✔ Sync appointments with Google Calendar for easy scheduling.
✔ Set reminders to reduce no-shows.
💡 How to Access: In your Wix Dashboard, go to Apps > Wix Bookings to start setting up your booking system.
Wix SEO Wiz: Get a Customized SEO Plan
SEO can feel overwhelming, but Wix SEO Wiz simplifies the process by giving you a step-by-step guide tailored to your website.
Why You Need It:
✔ Get a personalized SEO checklist to improve rankings.
✔ Optimize your page titles, descriptions, and keywords easily.
✔ Track your site’s Google indexing progress directly in Wix.
💡 How to Access: Go to Marketing & SEO > SEO Tools > Get Found on Google.
Wix Analytics: Gain Insight into Visitor Behaviour
Understanding how visitors interact with your website can help you make data-driven decisions to improve conversions and engagement.
What You Can Track:
✔ Where visitors come from (Google, social media, direct traffic).
✔ Which pages get the most views and where users drop off.
✔ How many leads and sales your website generates.
💡 How to Access: In your Wix Dashboard, go to Analytics & Reports to view real-time insights.
Wix is much more than just a website builder—it’s a powerful business tool loaded with features to help you automate tasks, connect with customers, and optimize your workflow.
By using these hidden Wix features, you can save time, enhance your site’s functionality, and improve customer engagement—all without needing extra plugins or third-party software.
Which feature are you excited to try? Let me know in the comments!
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